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Crap food leads to crap health: Why do we put up with it?

Sebastian Pole

I started Herbal Reality in 2020 to share traditional, scientific and practical insights into herbal medicine that informs a deeper understanding of the power of plants and clinical herbalism.

Along with my herbal studies and clinical practice, much of what I have learned about the intricacies of the herbal world has come from my time with Pukka Herbs that I co-founded in 2001.

I have travelled to hundreds of organic farms around the world pioneering sustainable herbal value chains, rigorous quality systems and a regenerative approach to business.

I now work with Earthsong Seeds, a medicinal seed project in the UK growing over 100 species to encourage the tradition of the self-empowered apothecary; growing and making health-remedies yourself. I am also a trustee of Earthsong Foundation and serve on the Advisory Board of the American Herbal Pharmacopoeia.

I have written Ayurvedic Medicine: The Principles of Traditional Practice, A Pukka Life, and Cleanse, Nurture, Restore with Herbal Tea.

We know that good quality, nutritious food optimises health and prevents disease. Instead, we eat crap food. We find out why.

In a world that can feel out of control, the food we eat is one of the things we can, in theory, control. We know that good quality, nutritious food optimises health and prevents disease. We also know the opposite is true, with at least 30% of all cancers being diet related and that 70% of these cancers are connected with typical diets that are high in animal fat, low in fruit, vegetables and fibre (1). Why is our food causing these problems and how can we make the right choices?

Where did the problems start?

Crap food leads to crap health

Since the 1950s and the explosion of industrial agriculture relying on high-volumes of nitrogen inputs along with over 1000 different pesticides and herbicides. There has been a huge shift; there has been a global reduction in consumption of complex carbohydrates by 38% with an increase of 36% for meat and 46% for vegetable oils. In the same period in the UK there has been a fall in fresh vegetable consumption by 24% and in the EU and US there has been a 35% increase in sugar and refined starch consumption. Our shift in nutritional habits over the last 70 years has evidently had some negative impact on society’s health as the same time period has seen cancer rates double and also sharp increases in heart disease, Alzheimer’s, diabetes and other chronic degenerative diseases (2, 3, 5). Obesity and Type 2 diabetes have become regional epidemics. Obesity also has clear links with some forms of cancer as well as heart disease, diabetes, infertility and bone disorders (4).

Despite there being a surplus of food quantity, there has been a decline in food quality to the extent that Type-B malnutrition is now prevalent in the industrialised world with up to 60% of hospital admissions displaying nutritional deficiencies (6,7,8). Of course, in a world with an increasing population we have needed to increase volumes but this nutritional decline has largely been driven by intensive agriculture depleting soil-nutrient quality and a surge in consuming ultra-processed foods, now making up 50% of every shopping basket in the UK (9).

Sebastian Pole

I started Herbal Reality in 2020 to share traditional, scientific and practical insights into herbal medicine that informs a deeper understanding of the power of plants and clinical herbalism. Along... Read more

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